1. Internet user is increased which increase the target audience
Based on Malaysia Internet User Report, internet users is increased from 76.9% in 2016 to 87.4%.
2. Small to large companies have the chances to get the share of targeted traffic
Digital Marketing provide small and medium companies chances to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
3. Traditional Marketing can be very costly
TM is based on one-way communication. It limited to certain locality which could target audience which is irrelevant. This normally be used by Large Companies which have larger resources and capitalization.
4. Digital Marketing delivers conversion
Business Owners use digital marketing to market the products and services online measure the success by the percentage rate of incoming traffic gets converted into:
(i) Lead
(ii) Subscribers
(iii) Sales
5. Online Shoppers research products
43% of consumers say that they research products via social media before making a purchase showing the importance of a social media presence for retailers.
6. Malaysia Internet User showing the importance of Digital Marketing
According to Hootsuite, 83% of internet user use internet everyday.
78% from the total population active in social media.
88% from the social media user actively engaged with social media in the past month. Average amount of time per day spent using social media is 2H58M.
Looking at the most active social media platforms, aside form whatsapp which is messenger for communication, youtube, facebook and instagram become vital for businesses to communicate with the right audiences.